Thursday, August 23, 2012
My Pet Peeve
Everyone has something that just bothers them and causes their teeth to chatter and chills to go up their back: something that elicits the same sort of visceral reaction as fingernails on a chalkboard (although I know I date myself with that metaphor in this day of white boards and markers). For me, that pet peeve is when someone, especially someone in a caring profession, says, “There is nothing I can do.”
That simple statement signifies giving up, abandonment and an attitude that fails to recognize the infinite options and the infinite good that is possible when people who care keep trying. Some may see this as being unusual as I am the same person who wrote in a previous blog “Don’t just do something, stand there!” But when you stand with someone and you support a person through tough times, you are doing something and you are doing something extremely important.
A book I just read entitled “Nine Lives” written by Dan Baum also makes an aspect of “doing something” come to life. In this oral history of nine people’s lives in New Orleans before during and immediately after the Hurricane Katrina disaster, one of those people, Wil, relates the story of his father’s illness and time in the hospital. His father, Da, a larger than life figure who was Wil’s model for being a pillar of strength and dignity, was in the hospital with cancer and had massive bleeding from his rectum. Wil seeks out the doctors caring for his father and is told, “Your father is dying right now.” “We could put a shunt…but that wouldn’t change anything. We got men in here that can survive…We got to look after them first.” Wil goes back into the room and his father says, “They told you I was going to die.” His father, Da then goes on, “You go home to that new pretty wife of yours and get some sleep. I’m going to call you in the morning. We’re going to get them to give me that surgery.” Early in the morning while it was still dark, the phone rings and Wil lets it ring thinking that is the hospital saying that his father has died. He finally answers and hears, “I told you I was going to call you in the morning,” Da’s voice said. “You thought it was them people calling to say I was gone, didn’t you?” “They’re about to take me down to surgery.” Da was someone who knew how to be strong and fight for himself as an individual. Caring professionals can and should help people be strong and fight even if there is supposedly “nothing” that we can do.
Doctors, nurses and other health professionals are often faced with examples of problems that do not have any apparent solution. In those cases there is still something that can be done. Just giving someone their own voice, helping them find their strength, giving them options (and there are always options even if all of the options are not very good) and helping them marshal the resources they need to cope with their situation no matter the medical prognosis of that situation is “doing something”.
This type of problem is commonly seen with people who suffer from chronic pain. A recent article from the latest issue of the American Journal of Medicine illustrates this through a description of the lived experience of pain. Using the poetry of Emily Dickinson, which may seem unusual in a scientific peer reviewed medical journal, the author emphasizes the experience of living with pain. He states: “Chronic pain sufferers typically report experiences of isolation and alienation from their physicians and providers, from their caregivers, and even from their own bodies.” The author closes the article by stating “the healer can assist the pain sufferer in the reconstitution of his or her world, one in which pain is still present but does not entirely blank out the colors of the pain sufferers existence.” So it is for health professionals and those in caring roles in which “doing something” often means helping the person cope with a medical issue or other issues which have no concrete solution but have solutions to the alienation and isolation that accompanies them.
I hear the phrase, “There is nothing we can do” and hear an attitude of negativity and capitulation. The complacency and cavalier attitude that can easily overcome us is reflected in that simple statement. Those in need are all unique people and we are helping them when they do not know where else to turn. That is our job and our mission. We have to think of each individual and always find a way to do something to help them in their own journey no matter how difficult and “hopeless” it is. There is always hope when there is caring.
Monday, August 20, 2012
A New Accolade for Accolade
This week, Inc. Magazine announced their fastest growing companies for 2012 and Accolade was at the top of the list for health care companies. While this is a great accomplishment I cannot help but see it as just the beginning; the beginning of a great company and of a new profession. Speaking personally, the effort of starting this company has been the culmination of my entire career. For years before our start, I spoke out about the need to help people not manage disease in managed care and spoke about the need to have people when sick be recognized for their unique situations and attributes and have their care customized on that basis. While it knowledge of evidence based practice is critical, it must be used as a core element and not as a limiting factor of care.
At this point in the
growth of Accolade we have proved that you can take that customized approach that
includes not only scientific medicine but the unique dynamics of each and every
family, and actually spend less money overall than if you just used a
standardized, one size fits all approach.
We have learned a lot along the way and realize that we are just
beginning to move Accolade and the profession of Health Assistant being
recognized as a needed resource in our health care world of complexity.
We have learned that in
order to come this far you need:
·
Investors and
a Board of Directors who understand that it takes time and money to build a
company that truly improve people’s lives and create value that can be
reflected in revenues. We have such a
Board and more. We have a Board that
understands that the building of an Accolade is really about improving the
world and not only building a company.
·
A leader who can put all the pieces in place and
create a culture that supports a truly unique and new way of doing business and
who questions all old assumptions in the building of a new approach, a new
profession and a new company.
·
A group of
people, all of whom understand the fundamental principles we work under, to
design all the different elements, from the training to the IT systems, to the
operational systems, to the support materials to even the designs of the office
spaces that all support the culture and the values of helping people.
·
Very strong IT
systems, operational systems and support personnel to make this work. Health Assistants cannot work in a vacuum and
are only affective if they have the proper tools and the proper information in
place when they need it.
·
Most importantly
you need a group of individuals to actually do the work of caring, of
supporting, of understanding and of helping those in need. Our Health Assistants, whatever their initial
backgrounds and degrees all have come
together to build something that is great and that has a profound impact on
those we help and on those we will help in the future.
In addition, other major
lessons learned and some of the reasons it has taken five years to come this
far building an approach that makes so much sense and is so successful in both
helping and lowering health care costs are:
- Changing a paradigm is extremely difficult. When you build something new, that does not fit nicely into preconceived notions, it is hard for others to understand.
- Creating simplicity for individuals and employers is extremely complex
- You need forward thinking, creative people leading the employers who work with you. We are fortunate to have that in Comcast, Medtronic and now Lowe's
What we have done thus far
is not for the faint hearted. It is hard
and it requires a blend of extremely different talents and knowledge.
The movement towards
building the profession of Health Assistant also addresses in a positive and productive
way the complexity that is inherent in a health care system that must take
human behavior into account and that must have the knowledge of all aspects of
care which includes the clinical/scientific, the financial, the emotional, the
social and the religious elements. When
one is sick, it is a family affair that affects every part of every person who
is in that family unit. The profession
of Health Assistant recognizes those pieces and helps the patient and the
family through all of it. The
professional Health Assistant also helps someone regardless of whether they are
critically ill or merely in need of reliable advice about staying healthy and everything
in between. Meeting people where they
are and not just trying to cherry pick those people who are spending large sums
of money or who happen to be using the health care system at a point of time creates the right
relationships to make a real difference across a large population.
I can only hope that as
Accolade continues to grow that we will see more and more people recognize how
affordable care depends on a customized patient by patient approach and that
approach can be simplified for all concerned by having Health Assistants for
every person in this country and possibly the world. If that seems overly ambitious think
again. We at Accolade know that we
can help people as individuals make their own decisions and create a better
health care system at the same time.
Wednesday, August 8, 2012
What Patients Want
It is much more important to
know what sort of a patient has a disease than what sort of a disease a patient
has.
William Osler
William Osler
Recently, in the New
England Journal of Medicine (NEJM), there were two articles that gave different
points of view on how to reform health care in order to decrease costs in the
wake of the continuing discussion about the Affordable Care Act (ACA). The two articles both had identical short
introductions by the editors of the journal that read, in part, “There is wide agreement that we must find
ways to bend the health care cost curve.
Taking different approaches, the two articles that follow present a
range of options, including reducing both the prices and quantity of services
for public and private payers, reducing administrative costs, implementing new
market based incentives and reforming the tax subsidy for employer sponsored
heat insurance.”
I was struck as I read
both articles and reviewed the ideas that both contained that they shared a common
focus. Both articles looked at patients
and their families as consumers and focused on the financial incentives and the
financial barriers to receiving quality health care and both framed the discussion
strictly in terms of cost, legislation, and administration. Both addressed patients as consumers, rather
than as people who are frightened, depressed, and concerned about their own
frailty and the effects of their disease on others around them. In
both defense and deference to the authors, (and they hardly need my defense), they
are all people who care deeply about patients in a holistic way and were
specifically commenting on aspects of health policy and not on patient
care.
However, I do believe that
when addressing health policy, you have to think about individual people in
need or the policies developed can easily have unintended negative consequences
for those who are faced with using the health care system in all of its glory,
cost and confusion. Tom Lee understands
that as evidenced in an article in that same journal published one month
earlier. His article entitled “Care Redesign– A Path Forward for Providers” did not focus on the national issues of decreasing
cost and instead focused on how people obtain care. Early in the paper he states, “…healthcare is
intended to help people, not just provide a commodity as inexpensively as
possible”. Now this was something I could relate to!
Much of Lee’s article
gives a primer on asking patients what is important to them, which is unfortunately
quite a radical principle. We at Accolade founded our company upon this
simple philosophy of listening to the patient and addressing their concerns
first. Lee’s stated goal in care
redesign is, “to improve the value of care as defined according to the patients’
perspectives”. In order to do this he
states “we must understand the outcomes that matter to patients and families
and what it costs to achieve them”.
Most physicians and health
care organizations believe that they know what people want and it appears obvious
– they want to get better and they want to spend as little money as possible
doing so. However that misses the point
that as you delve into detailed discussions with people you often find out that
what they want as an outcome actually deviates in the details from the
physicians’ assumptions. For example, in
Tom Lee’s article he described a study of stroke patients. He states, “From interviews with patients, we
learned that many of them are interested less in readmission rates than in the
number of days spent at home during the first 90 days after a stroke.” The Stroke team that did these interviews,
also came to understand that “we know how to measure readmission rates but not
yet how to measure what matters more to our patients” and also came to
understand “we don’t reliably capture information regarding other outcomes,
such as continence and mobility, that are important to patients who have had a
stroke”.
More than five years ago,
when we were just starting to design Accolade, we understood that to be successful
in helping people and lowering costs, we had to understand what people across
the health care spectrum wanted as outcomes, including those who were healthy
and those trying to stay healthy, those who were acutely ill, those with chronic
illness and those with catastrophic, life threatening illness. We talked to them and to this day our model
of caring continues to depend on talking to individuals continuously to find
out what they want and what outcome is important to them. One of our lessons is that as illness
progresses and enters new stages of recovery or chronicity people’s desired
outcomes change as well. Asking people
at one point in time is important but even more important is having a
relationship with them that allows for that constant discussion as people’s
priorities change.
Lee states in the article
that “An emerging insight is that our overall organization has to function more
like our most beloved clinicians – showing patients that we care by asking them
how they are doing and by responding accordingly, even when were not fact to
face with them.” It is important we follow Lee and Osler’s
wisdom, understanding every “sort of person” who has a disease and always “asking
them how they are doing and responding accordingly”.
Sunday, August 5, 2012
A Normal Day at Accolade: The Accolade Olympics
Health care is a team
sport which, when done well, appears as elegant and seamless as watching the
Dream Team at the Olympics. It is a
sport that combines the talents of many skilled professionals while also
including the caring amateurs who are closest to the patient. I have a chance every day to watch and take
part in this team sport as part of the Accolade Olympics. The nice part of this is these Olympics are normal
days rather than once every four year events surrounded by pageantry.
Recently, I expanded my
chance to observe our teams at work. It
was almost by chance that I accomplished this and it involved something as
mundane as changing my office. But to understand
this change, first you have to define what an office is as my office is a
riddle. The riddle goes, “When is an
office small but large, central but peripheral, alone but surrounded by people,
and on different floors in a building and even in different buildings?” The answer is when the office is actually a
standing desk on wheels that can be parked anywhere in the office. I have used a standing desk for a long time, mainly for health and comfort reasons, however
I recently switched to a standing desk on wheels that I can take and park
anywhere. Now that Accolade is in more
than one location, I even have similar “offices” in both of our locations. I have found that this allows me to spend
time working in different parts of the company from one day to the next and
even from one hour to the next if I like.
So now I get to spend time with more of some of the neatest people in
the world, the people who work as Health Assistants for the clients of Accolade
and who are part of the daily Accolade Olympics.
On a recent day while I
was working at one site, I had a wonderful microcosm of an ordinary
extraordinary day for an Accolade team.
I got to see Don in action, talking at length to someone with a mental health
issue that had never been addressed, watching him as he paced and talked and gained
the trust of that person on the phone who needed help desperately in order to
create an entry into a needed visit to a therapist. He was masterful with the only challenge being
not walking into me as I also pace while on the phone working in my “office”.
I got to listen in as
Michael spoke to a doctor’s office, advocating for a client to have the office
furnish a pre-certification form to the Health Plan so that a needed service
could move forward and be reimbursed.
While one may think this would be simple in this instance it was not
with the office showing very little desire to cooperate. Michael, by being firm, professional,
forceful and friendly all at the same time, made it happen. It was as beautiful to watch as a 9 from the
judges during the diving competition.
I saw Dana and Marya,
teaming up beautifully to help someone with a medical problem that had medical
issues that needed a Clinical Health Assistant like Marya and the trust,
calming and expertise in logistical and health plan related issues from a
professional Health Assistant like Dana.
Both Dana and Marya made real connections with this client and you could
sense the trust and calming effect both had on that person as you listened to
the tag team formed by that dynamic duo.
The two person woman’s volleyball competition did not see coordination
and teamwork as strong as that.
I saw Jamie working way
past her scheduled time to leave wanting to make sure that her client’s needs
were totally addressed with a sense of ownership of those needs that I could
only sit back and watch in awe. No
tennis match going long into the night as the match point was elusive had as
dedicated a competitor as Jamie.
And I saw Curt coaching this
herd of independent but team oriented professionals do their job as a Olympic
coach would. He was giving Michael positive
feedback about the last client he helped while also exhorting Jamie to leave in
order to take care of herself, letting her know that her own health and
wellbeing was important in order for her to take care of those clients.
All this time, I was
working “in” my office, on the phone and on the computer, working as a team
with Melissa, a Clinical Health Assistant, Bob, a pharmacist and with the
clinician at the Pharmacy Benefits Manager as well as with our Employer to
address a pharmacy policy that had unintended consequences for a number of
clients. That extended team was able to adjust
that policy so as to maintain the quality of clinical decision making while
also improving the policy so that the unexpected consequences would not occur
again. I was working with Colleen,
another Clinical Health Assistant who was helping a client with a problem that
was extremely serious and urgent in nature as he was in danger of losing his
leg due to circulation problems and his vascular surgeon was away. The surgeon who was present was not being
helpful but by working with the clinical leadership of the hospital and
building them into the team for this issue, we were able to get this man the
care he needed provided by a different surgeon and possibly save his leg.
In other words, this was a
normal day for a normal team at Accolade that play the team sport of health in
a way that Olympians would envy. I have
the wonderful fun and honor of being an occasional coach for our teams while
also being a team member when needed for the broader staff and the communities
we serve. Most of all I am a fan of our
dedicated Health Assistants who help so many people on a daily basis. I love my job, my new office and especially
the caring Olympic level professionals who are part of the Accolade team.
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