As I walk around Health 2.0 here in San Francisco, I am
struck by the number of “kids” walking around with the title “CEO” on their
name badge. I met someone I have known
for years who is with an exciting new start-up company and said to him, “I see
your CEO is 12 years old”. He laughed in
response and said that the founder’s youth made him pause before joining the
company however the idea behind the company and the enthusiasm of the young
staff was so compelling that he signed up and is happy that he did. The uniform of the day here is jeans, a
backpack slung over one shoulder and an iPad in your hand. It is not considered rude to look at your
iPad or iPhone as you speak to someone as it would be in a different setting
with a different age group.
But is there substance?
What is being showcased and discussed here? There is clearly a focus on the person as consumer
and trying to find the right combinations of wizardry and entertainment to motivate
people towards doing what is right for their own health. Once you get beyond that, much of the
technology is still focused on self-help programs that help you track your
weight, track your diet and track anything else that may help with lifestyle
induced illness.
There are apps that have you enter your own data, there are
companies that apply gaming and incentives to your losing weight, and there are
companies that offer discounts and coupons for the correct activities. There are those companies that attempt to
connect you to communities, usually via Facebook to create camaraderie around specific
issues, such as weight loss and healthy competitions within those communities.
There are those companies that have devices you wear with
the goal to make tracking your own body activities more automatic starting with
those that focus on pedometers and activity meters and progressing to the elegant
sophistication of Body Media with its in depth monitoring of multiple
parameters including activity, diet and sleep.
I heard the Chief Medical Information Officer from Vanderbilt talk about
the need for physicians to have real time information on patients as they walk
around and live their lives in order to better treat them. He used high blood pressure as the example of
an illness/risk factor that could be better controlled through this type of monitoring. Even with the Vanderbilt example, most of the
technologies in this, consumer focused segment of Health 2.0 is for people who
are basically healthy with no illness or the hidden illnesses of hypertension,
metabolic syndrome, and other lifestyle impacted illnesses and risk
factors. While this can also be applied
to the people with insulin dependent diabetes or other active and chronic
diseases, that was spoken of much less during the presentations and
demonstrations that were consumer oriented.
There are those companies that are addressing the issues of
in-hospital care that needs to be transitioned to outpatient care. They tend to be more internally focused to
the health systems and to the physicians than to the broader community. I sat and listened with fascination to the
Chief Technology Officer for Athena Health talk of the current efforts by health
systems to retain everything under their own control, even the patients, to “Biosphere
3”. For those of you who don’t remember, "Biosphere 2" was an effort in the Arizona desert to create a self-contained
world within a geodesic dome that shut out the entire outside world. It failed miserably. His point was that free movement of ideas,
technology and ultimately patients in the health system and the loss of the type
of control these health systems crave will actually lead to better ecosystems
of health care using technology.
There are physician search companies that appear to have
given up on trying to define “quality” in those physicians and instead focus on
convenience, service, and cost. There
are a bevy of physician search companies focusing on the International market
and seemingly avoiding the US completely at this juncture.
I listen and learn and do see certain technologies that may
apply more to people my age. These
include technologies that remind people to take their medications and thus can
increase compliance; technologies that help physicians have up-to-date
information at their fingertips as they are seeing patients. It often appears that the technology with the
least whiz-bang graphics and the most simplicity holds the greatest promise of being
incorporated into everyday use.
So I find myself surrounded by very bright, enthusiastic,
idealistic young men and women who see the promise of technology to help people
and to help health care become more consumer oriented, more in touch with tools
of social media and gaming, and potentially more efficient. I do worry however. I also see a certain amount of the arrogance of
youth in believing that technology is the entire answer. I see “neat” technologies that are not as
simple as are needed for a person who is truly sick or disabled. I see little concern and attention really
to privacy and confidentiality. I sit
here and wonder if the wisdom of age has to somehow be added to the youthful
exuberance that is pushing this Health2.0 movement forward.
Whether it is wisdom of age or just an outdated view of the
world, I worry about a few specifics:
Human Dignity: I worry that little to no attention is given
to privacy and confidentiality and the ethical issues involved in having health
information, sometimes from sensors that you wear, floating out there in
cyberspace and available to so many people.
While the promise of better coordination and better clinical results is exciting
and compelling, we need to be thoughtful and start discussing and debating how
to keep privacy and individual human dignity in all of this.
Confusing Diagnosis
and Treatment with Healthcare: While
many of these programs make the clinical elements of diagnosing and treating
more efficient, they seem to leave out too much of the human element that is so
critical to health care. Standardization
and automation is good except when it fails to account for human
individualization based on social, psychological, and even spiritual aspects of
that person’s life. Complexity in health
care is not just a function of the complexity of human physiology. In many ways that is the simplest part of the
equation. Good healthcare must include
all of those human elements that make a person a person and make a family a
family. An app may certainly have a
place but I suspect that human complexity often needs human interaction.
Understanding that
people who are sick are also consumers: So many of the technologies that were built
for people with active illness was focused on use by doctors and health
professionals. I listened and thought
that more of the consumer tools had to be applied to people with illness and
not reserved just for those who were fundamentally healthy and with risk
factors and hidden illness. People as
patients need to have more control while they are in the health system clutches
and when they are transitioning between parts of the health system. There must be a democratization of health care and technology can facilitate that. In that perspective I may be more radical than the younger
generation that predominates here.
Point of View: So many of these efforts appear to
reflect the point of reference of a smart, twenty-something who wants to change
the world when the point of a forty-something truck driver who is overweight,
has kidney stones and metabolic syndrome, has three kids one of whom has
special needs, and a wife with diabetes who must work as a waitress for them to
make ends meet, is ignored. How do we
create apps, programs and bring Health2.0 to people who are heroes in
supporting their families, working hard and also coping with health problems
that are, in their minds, secondary to the everyday battles that they must
fight to be the types people they want to be.
I don’t know if Health 2.0 fully understands that need yet.
So I try to incorporate the best of Health 2.0 to bring back
to Accolade where we remain focused on the human elements of health care
decision making; the often messy but also often noble lives that people live
every day as they try to deal with their health while also dealing with issues
that are potentially much more important to them such as their children, their
spouses and even the pride they have in their everyday work. I only hope the prospective I bring as a 60
year old does not get in the way of seeing the brilliance that is around me
this week in San Francisco but does allow me to see it through eyes that have
seen the pain and suffering that good people overcome each day.