Last week, the CBS news show, 60 minutes, in its normally breathless, muckraking manner, aired a segment entitled “Denied” which
highlighted the review of psychiatric admissions by the insurance industry. It
started with the statement, “When insurance companies deny the mentally ill the
treatment their doctors prescribe, seriously ill people are often discharged,
and can be a danger to themselves or others.” In the words of Scott Pelley,
“The insurance industry aggressively reviews the cost of chronic cases. Long term care is often denied by insurance
company doctors who never see the patient. As a result some seriously ill patients are
discharged from hospitals over the objections of psychiatrists who warn that
someone may die.” The segment goes on to
tell the stories of people who have either died or come close to death due to
these decisions. It also reviewed the
process of making these denial decisions and presents them as cavalier and potentially
uncaring.
I have worked within Anthem as a medical director, albeit
not one who was making those types of denial decisions, and have known
wonderful doctors and nurses within that particular insurance plan, as well as
in other insurance plans, whose main goal in performing case review is to
ensure that patients are receiving care in keeping with best practice
guidelines. In many ways, their job is
an impossible one. It is almost
impossible to uphold the fiduciary responsibility of the insurance carrier that
requires that payment only be made for care that is absolutely necessary while
also giving doctors free reign to practice in ways that may not be best for
anyone concerned. The normal way to meet
this responsibility is by this type of regulatory approach which approves and
denies payment in the sort of manner that is reported on by CBS News.
The fact is that whenever you attempt to review cases from
afar, and base determinations on either claims data or even on medical record
information, you miss a big part of the story.
Even when you are able to speak with treating physicians, they may be
poor at communicating the issues in a way that satisfies the black and white of
insurance medical policies so that decisions are made that may not be in the
best interests of either the patient, or even the insurance company.
Recent work and recent writings have shown that medical
narratives; the communications that really take place between doctors, nurses
and patients are often not as cut and dry and may not fit into the nice
algorithms of an evidence based medical policy.
Those narratives and the life context that clinical decisions occur in
are not seen in claims data, in certification reviews, and often not even in
the medical records or the quick telephone communication between a treating
physician and the insurance company health professional. Nowhere is this more true than in those who
are in need of mental health treatment. In
the case of mental health care, the sickest patients can often be the most in
need of an approach that is more nuanced and more in need of understanding that
there may be facts that are not seen in the typical insurance review.
But there are other ways to impact care in order to decrease
the care that is not necessary, protect the patient from potentially
inappropriate care, and also respect the joint patient doctor decision-making
process. In my career, I have worked to build
techniques that attempt to impact that decision making between a doctor and a
patient in ways that do not require the type of micromanagement and approval
and denial from afar that is depicted in the ‘Denied” report. I know it can work.
Early in my career, I was involved in starting a program
that, in dealing with what looked like inappropriately long hospital stays,
rather than deny payment, would deliver “Get Well” cards to people when they
were admitted to the hospitals. The
cards said that we, the insurance company, hoped they would get well soon and
that if all went well, based on best practice standards, we expect that they
would only need to be in the hospital for 3 days (as an example). The card went on to say that if more time in
the hospital was needed, their insurance would cover the additional time so they
should not worry. This simple card
decreased our length of stay average because it changed the conversation
between the doctor and the patient. It
created a dynamic in which if the doctor wanted to keep the person in longer,
the patient would ask why. That conversation was healthy, and moved people more
towards a model of shared decision making and also fulfilled the fiduciary
responsibility to hold costs to only those services which were necessary. It used communication and positive influence
rather than policing and regulation.
It was one example of attempting to help influence people
towards making their own best decisions in partnership with their doctors and
nurses. It did try to positively influence
the conversations to help the joint decision making improve, but did not attempt
to police the ultimate decision made.
At Accolade, we have built a model which decreases
unnecessary care, decreases admissions to the hospital, and decreases
readmissions while never needing to say “no” to care. We accomplish this even in mental health care
where our data show that we increase outpatient visits, decrease
hospitalizations, and lower overall costs.
We do this by using trust and positive influence, and by recognizing and
addressing the impact that heightened emotions, which almost always accompany
illness, have when doctors and patients attempt to make good decisions for
themselves and the people they love. We
do this by forming a trust bond between that person in need and their Health
Assistant and then educating him or her to the medical options available. In this way, the right knowledge is available
at the right time. That leads to better shared
decision-making.
Our goal is always to improve the decision making but not to
make the decisions for the doctor and the patient. Our goal is to help people through the
confusion of illness and not to police them and to tell them what to do. We never want to hear anyone say, as the
mother of a young woman who died from an eating disorder after being discharged
from the hospital said on 60 Minutes, “the insurance company overruled the
doctor.”
Insurance companies must maintain their duty to make sure
that insurance premium dollars, whether they are paid by individuals,
corporations, or government are used wisely, but that does not have to be done
by second guessing difficult individual decisions made by a doctor and a patient
and subsequently denying payment for the sickest patients. There is a better way.